Sunday 10 November 2013

Job Title Business Manager – Dermatology and OTC
Location – City / Town Ilupeju , Lagos State
Location – Country Nigeria
To report ( Title ) Director of Marketing
Job Type Permanent
Job Description / Scope for setting the strategic direction of the brand and provide leadership and recommendations for the development and execution of marketing plans for the brand product portfolio in the assigned market Africa Anglophone West
Key Responsibilities 1) Develop and implement brand strategy to achieve sales , profit / market share and objectives of the life cycle for assigned brands in the portfolio and Dermatology Pharma marketed OTC brands in the Anglophone region of West Africa.
2 ) branding periodic review , to exploit positive changes in the environment or to effectively manage the constraints of its implementation for the achievement of brand / portfolio
3) Launch new brands assigned to the portfolio for the future health of the product portfolio of the company.
4) Identify portfolio growth opportunities in the market to explore the commercial potential of these opportunities
5) Manage external agencies to ensure that brand messages relevant , accurate and timely communicated to the target audience , using the most appropriate cost-effective way
6) Develop and approved the dispatch of promotional material relevant brand campaign to force timely
7) Effectively manage cross-functional teams of internal customers eg sales , marketing research , medical, regulatory , demand management , etc. for optimum combination of key elements for the success of all the brands
8 ) actively participate in relevant medical conferences (local and international ) to build a positive image for the brand , retain and share practical lessons for brands
9) Manage the team marks the extended brand (cross- functional ) for best operational and strategic outcomes
10 ) Training medical representatives on the technical knowledge of the brand and the sale to facilitate the achievement of brand sales .
11 ) Train representatives – on the job to improve product knowledge and sales techniques
12 ) Design all brand materials for internal and external communications in line with / Centre of Excellence (CoE) standards and specifications for global brand.
13) effectively manage medical information, regulatory and marketing of brands for achieving the portfolio in line with international medical marketing code and global policy GSK
14 ) perform above the line ( ATL ) or below the line (BTL) health educational programs , where appropriate , to achieve the strategic goals of the brand
15) associated with and run programs in collaboration with all stakeholders and professional bodies to increase the share of voice for all the brands assigned
Qualifications, experience A good first degree
At least 5 years of sales experience (preferably in the cosmetic pharmaceutical / or ethical consumer marketing )
Management skills Strategic Marketing
Project Management
Sales forecasts
Cross functional team management
-Apply here

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